At The Table
SAATCHI AND SAATCHI WELLNESS
1 FIRST LADY. 10S OF CELEBS. 1000S OF MOUTHS TO FEED.
Agencies across Publicis Groupe have been busy working with filmmakers and NGOs to raise awareness about hunger across America.
Food Policy Action Education Fund (FPA-EF) announced the launch of A Place at the Table, a three-year national media campaign to inspire America and its leaders to make ending hunger in the U.S. a national priority.
Backed by $300M of donated media from major media partners–including broadcast, digital, out of home and print advertising–A Place at the Table kicked off its campaign with a new public service announcement (PSA) featuring Former First Lady Michelle Obama. The PSA, which can be viewed here, features working Americans struggling with hunger and encourages viewers to fuel the potential of every child by demanding action from our nation’s leaders to fix the problem.
In addition to the first PSA featuring First Lady Michelle Obama, A Place at the Table launched an ongoing photo ad campaign by award-winning photographer Danny Clinch, in which top artists, celebrities, writers, athletes, and leaders make the case that adequate food fuels human potential and achievement (#FoodIsFuel). The first round of ads feature well-known stars such as Norman Reedus, Questlove, Julianna Margulies, Edie Falco, and Rosie Perez.
Along with the ads, A Place at the Table will be rolling out a cutting-edge campaign including online, mobile and social that will use innovative and proven methods of digital engagement to turn the awareness created by the advertising into on-the-ground grass-roots advocacy and activism.
"Americans face hunger in every single state, city and town in our country, and it’s driving up healthcare costs, holding children back from reaching their full potential in school, and hurting the productivity of our workforce,” said Tom Colicchio, Food Policy Action Education Fund co-founder, chef and food advocate. “Simply put: America can’t be great on an empty stomach. If we are going to fulfill our potential as a country, we need to make sure adequate nutrition is affordable for every working person in this country and bolster programs for children, veterans, and seniors".
With thanks to BBH, New Work and Spark Foundry.
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