Food collection

Toneladas de Compromiso
CASE STUDY

Publicis Groupe Spain

result

161 volunteers from Publicis Groupe Spain collaborated with ONCE Social Group's solidarity initiative.

161 volunteers from Digitas Spain, Leo Burnett Spain, Nurun Spain, Performics Spain, Prodigious Spain, Publicis Emil Spain, Publicis Media Spain, Publicis Spain, Saatchi & Saatchi Spain, Spark Foundry Spain, Starcom Spain, Wysiwyg Spain and Zenith collaborated with ONCE Social Group's solidarity initiative. They tried to collect 111.111 kilos of basic, non-perishable food (such as rice, pasta, sugar, oil, pulses, canned food...) to alleviate the effects of the pandemic on many families that were suffering very difficult situations. The products were delivered in person to ONCE Social Group centres and, to solve mobility problems, donations were also made.These donations were converted, later, into food purchases to add to those collected.


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