Inspiration

EMPLOYEE SPORT EVENTS
CASE STUDY

ACTION CONTRE LA FAIMIS

Results

17000 EUROS. 2 EVENTS. 40 EMPLOYEES.

Let’s hear directly from Publicis Media France about how they engage with NGO Action Contre la Faim actions through two key projects...

 

First, we invite all of our Talents to contribute sportively to Action Contre la Faim through an annual inter-company sports event that takes place in June in Paris/La Défense. The aim is to show our support for the cause through sport performance. Several sports can be chosen (running, walking, zumba, yoga, kick boxing), enabling every member of our team to contribute according to his/her capacities and "athletic profile". They are all committed to go beyond their performance limits to earn as much money as possible to support Action Contre la Faim.

 

This competition is also a great agency team-building moment. We kindly but resolutely compete against other companies, proudly showing Publicis Media spirit and contributing to a cause that is key to our agency values. This action is also highly sponsored by the "Kind People", a group of our most engaged talents in solidarity awareness within the agency.

In 2016 we were able to give around 17 000€ to support Action Contre la Faim commitment through this great event. We have already launched the invitation for their 2017 event that will take place on June, 16th.

 

We also are a business partner of Action Contre la Faim regarding their media strategy and media buying. A member of our team dedicates time to building a strong and powerful media strategy, negotiating free media spaces with our partners so that Action Contre la Faim has strong visibility even with their minor budget. This has resulted in several media campaigns to promote their messages through print and digital media campaigns.

 

And we are planning on participating again June 2018!


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