sustainable agriculture practices

Gram Uday

Publicis Sapient India


42,340 Indian rural citizens, 10,000 small farmers directly benefitted

Agriculture is the chief source of livelihood of 86% of the population in the Nuh District, near Gurgaon,along with allied and agro-based activities. Mostly rain fed, agriculture production is low in comparison to other districts in the state .Farmers in the region are struggling with issues such as declining crop and animal productivity, deterioratingnatural resources and ineffective utilization of resources. Outreach of government agriculture extension services is poor and farmers have limited or no sources to gain access to practical guidance on good farming practices. So in April 2017, Publicis Sapient India partnered with SM Sehgal Foundation to solve this. In the first year of the programme, to encourage sustainable agriculture practices amongst small rural farmers, we began by undertaking 100 awareness sessionsfocussingon drip irrigation, soil health cards, green manuring, organic manure, food processing and market linkages. 1456 small farmers benefitted and this was part of a larger community led village development project which was providing improved access to government benefits and services through technology based tools. Last year, nearly 10,000 small farmers in 20 rural villages got access to information on new agricultural techniques through field based trainings and showcasing of good crop management and water management practices. Moreover, in the two years, through Gram Uday, 42,340 underprivileged rural citizens were empoweredby increased access to government programmes facilitated by the Citizen Information Support Centre, field workers and the 2500 village leaders trained by the project.

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