sustainable agriculture practices

Gram Uday 2019

Publicis Sapient India


The project has made a difference to 13,531 villagers in the rural district of Nuh.

The Sapient India Social Impact Grant Programme was created to ensure that the Corporate Social Responsibility (CSR) funds, mandated by Indian law, were disbursed thoughtfully so as to have maximum positive impact on the community.

In 2019/2020, we had partnered with five social impact partners and the Prime Minister’s National Relief Fund to undertake year-long projects focused on education and empowerment. These projects also align with the global Publicis Groupe One Table initiative and some of the United Nation’s Sustainable Development Goals.

One of them is our rural development project, Gram Uday, undertaken by SM Sehgal Foundation. It aims to encourage community led development and promote sustainable agricultural practices amongst the rural community of 70 villages in Nuh district near Gurgaon. Our partner provides information about government programs and services through a toll free number and a drop-in centre; builds capacity of villagers to engage effectively with panchayats and government departments for improving access to government programs and monitoring compliance; promotes synergy between community and government departments; builds capacity of women elected representative in villages; provides knowledge and improves dissemination of information about good agriculture management practices; improves water use efficiency in agriculture; and promotes allied agricultural activities to increase the income of small farmers. The project has made a difference to 13,531 villagers in the rural district of Nuh.

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